The Marketing Funnel Vs The Customer Journey: All You Need to Know

If you are a digital marketer, you already know that the entire purpose of digital marketing is to drive stranger through the journey to become an action taking customer up to becoming a raving fan. But If you are just getting started with digital marketing or you are just starting to optimise internet for your … Read more

5 Ways Online Marketing Has Proven To Be More Effective Than Traditional Marketing

Some years back traditional marketing channels used to be the most effective means of reaching customers and potential customers, but today everything is changing the advancement and innovation in technologies and digital tools have changed created another marketing channels online marketing, and it has proven toย the best marketing channel. In this post, I’m going to … Read more

Inbound Marketing vs Outbound Marketing

If you are new to Digital Marketing, inbound marketing and outbound marketing are some of the terms you will frequently hear as you start to implement marketing activities through digital tools and channels. If you are just hearing about them for the first time don’t worry, the terms are not created to confuse you or … Read more

45 Digital Marketing Terms/Phrases And Their Meaning

Just like in every other dealings, there are words or phrases you might be familiar with but when discussing digital marketing they mean different thing. When I first got started with digital marketing, I struggled with understanding some digital marketing terms, in fact, digital marketing terminologies made digital marketing look like a difficult skill to … Read more

Understanding The Various Components In (Online) Digital Marketing

If you are new to digital marketing or you are planning to start implementing digital marketing in your business, it’s important you know that there are various components or activities that make up digital marketing. Categorically, there are two types of digital marketing, that is there are two different kinds of digital medium through which … Read more

Understanding Marketing and Digital Marketing And Why They Are Important Skills To Learn

If you have been hearing about digital marketing and you have been wondering what it’s all about, you are on the right side on the internet. In this post, we will look at what marketing and digital marketing is all about and why I believe marketing and digital marketing skills are important skills to learn … Read more