Putting your business in front of people is the most important efforts you can make to grow and scale your business as a business owner or entrepreneur in the kind of digital environment we live in today.
I want to aid you in that task, in this post I will share with you how you can start using this free Business tool by Google to start putting your business in front of potential customers.
Visibility – just what you need to grow and scale your business online today.
Google My Business
Google my Business is a free business tool by Google that allows brands or businesses to create a business profile that can be listed in Google Search engine and Map.
As you already know, Google is the top search engine in the world they have grown to be the best in this game, dominating with over 90 per cent of the search network online.
Every day thousands and millions of people search for information on the Google search engine platform.
What if you can put your business on this search engine and stand a chance to appear on search results or map whenever potential customers are looking for your kind of business online, what if you can do this all for free?
And yes you can do that with the Google My Business Free Online Business tool.
These day’s, most people use Google search engine or map to find information or direction about a business.
Having a Google my Business profile makes it possible for your brand or business to be listed in search results when people are looking for your kind of business online or within your neighbourhood.
It also makes it easier for people to find you through Google Map and easily drive to your business location if you have a location base business.
Listing your business on Google is one way to get free traffic from online.
Let me share with you some of the things you can do with Google my business.
What you can do on Google my Business
1. Update your profile
Google my Business allows you to update information about your brand or business which help searchers find you or learn more about your business on Google search result.
You can update information like your business location, address, phone number, website, open hours, the kind of service or product you offer, all depending on the nature of your business.
2. Update media’s to showcase your business
You can also upload, images or videos that showcase your business.
For example, you can upload to Google my Business images of your shopfront or office view this can help people identify your business or brand and also showcase what your business is all about.
3. Allow your customers to leave a review
Google my Business allows your customers to leave a review on your profile, customers can choose from 1 to 5 star depending on how they feel about your services.
Customers also have the option to give review through written words.
4. Publishing post (content marketing)
You can also publish posts on your Google my Business page, you can share news, update, information or even testimonies about your business.
The post feature can be another place to implement content marketing for your businesses.
5. Your Own Website Online
Yes, you can launch a functioning website for your business on the google my business platform.
While it might not look so professional like what you get when you build a website with tools like WordPress or by a professional Web designer, but you can get a simple and interactive website to showcase your business and services online – all for free.
6. Insight About The People That Are Interacting With Your Business
Google my Business also offers Analytics tools for evaluating your performance.
Analytics is one of the tools that make online marketing more effective because it allows you to measure what is working or not.
With the insight on Google my Business, you can learn the activities of your profile, how many visits within a period of time, how many people click through on your address, link, or number, what keywords people are using to find your business online etc.
All this insight can be very valuable to you, they can help you make better decisions on your business.
Benefits of listing your business in Google my Business
Having a Google My Business profile has a lot of benefits, some of them include:
a. Listing in the search results page
Having a Google my Business profiles makes it possible for your business to be listed in search results whenever someone uses similar keywords, that is a keyword that relates to your business, to search on Google Search engine.
When your business appears on search results, potential customers can read through it and get the information they need to start a value journey with your business.
b. Help people learn more about your business
Your potential customers can find your business through search engines, click through to your profile and learn about your business.
They can learn about the services you provide or the products you offer, the days you operate and how to locate you, all depending on the information you submit on your profile.
c. Listing in Google map
Google uses the address on your Google My Business profile to link your business to their map features, making it easier for people to find your business on Google map.
This in turn makes locating your business very easy.
d. Receive rating and review
It also allows your happy customers to give you a review which can help boost your credibility and make people trust you more.
As you may already know, doing business online requires trust, positive reviews can help potential customers develop trust in your business.
People can also leave negative reviews, the best way to avoid negative reviews is to offer quality services and products.
e. Opportunity to outwit your competitors
While your competitors, that is if they are not optimising Google my Business or blog, will be waiting for customers to find them in their physical office or store, you are making yourselves easier to be found by potential customers.
When potential customers are within your neighbourhood and are looking for a place to get the kind of service or product you offer, one place he or she is going find suggestions is Google, and when he or she searches on google guess the business listing that will show up on the search results?
Your business of course, not your competitors that are optimizing Google my Business profile.
f. Look professional
Having a Google my Business profiles makes you look professional, it proves that you are adapting to the changes that are happening in the modern business environment.
As a business owner or entrepreneur listing your business on Google my Business is one thing you can’t afford to ignore, while it is very easy to set up, it can help you put your business in front of the right people all for free.
What are you waiting for to start optimizing Google My Business For Your business?
If you don’t know how to create a Google My Business Account?
I have created a detail video to show you how, watch below: