Inbound Marketing vs Outbound Marketing

If you are new to Digital Marketing, inbound marketing and outbound marketing are some of the terms you will frequently hear as you start to implement marketing activities through digital tools and channels. If you are just hearing about them for the first time don’t worry, the terms are not created to confuse you or … Read more

The 5 Steps Process To Implementing Content Marketing In Small Businesses

Content marketing is one of the most important components of online digital marketing, there’s a popular saying in digital marketing space that “content is king” this is based on the fact that content marketing is one component of digital marketing that has relationship with almost every other components. For example, if you decide to do … Read more

Understanding The Various Components In (Online) Digital Marketing

If you are new to digital marketing or you are planning to start implementing digital marketing in your business, it’s important you know that there are various components or activities that make up digital marketing. Categorically, there are two types of digital marketing, that is there are two different kinds of digital medium through which … Read more